Chupacabra has a huge influence here in South/Central Texas, and there’s a good reason for it. They turn out some good rubs, and this one is no different. At the point of writing this, we’ve had two rib rub showdowns, and this one came in first and third (I believe the third place was either due to too little rub or just a rack of ribs that didn’t perform).
The flavor profile on this one is not subtle but not overbearing, with a tad bit of savory and a tad bit of sweet. We haven’t figured out why (maybe the massive amounts of MSG), but it produces juicier ribs than the majority of other rib rubs we’ve been experimenting with.